wellness free.
Seven years of community-building. Now we want to measure what it can really do.
Cold Nips is a registered health promotion charity bringing people together to connect, spend time outside, move and practise healthy discomfort, every week, for free.
Cold Nips sits at the intersection of several of Australia's biggest health problems.
The challenges are connected. These problems do not exist in isolation. They reinforce one another.
The problems
Poor mental health. Loneliness and social isolation. Physical inactivity. Chronic stress. Disconnection from community. Reduced time outside. Difficulty turning health advice into healthy behaviour.
The protective behaviours
Moving our bodies. Spending time outside. Building meaningful relationships. Feeling part of a community. Learning to regulate stress. Developing healthy routines. Having somewhere to belong.
Cold Nips brings those behaviours together in one place.
Every Wednesday.
Same place.
Same rhythm.
Every Wednesday morning across the 2026/27 summer, Cold Nips will bring hundreds of people together in Scarborough for a high-quality, completely free community wellness experience.
- 20 consecutive Wednesdays, 5.00am to 6.30am
- 18 November 2026 to 31 March 2027
- One consistent home: the Scarborough Promenade
- Launching at ExPRO, Saturday 14 November
- Plus a ticketed event every month of the year
*10,000+ is our stated ambition for the season, not an established fact. 200–500 is the programming range we are building for, not a guarantee.
One experience.
Multiple protective health behaviours.
Connect
Facilitated connection and repeated community participation.
Go outside
Ocean, beach, sunrise and time in nature.
Move
Large-scale yoga, Pilates, running, mobility and movement.
Choose discomfort
Early alarms, meeting someone new, moving your body, then the cold water.
Regulate
Nervous system regulation, mindfulness, breath-led practices and moments of stillness.
Stay
Coffee, breakfast and unstructured time after the formal experience.
Return
Same morning. Same location. All summer.
Continue
Digital community, resources, facilitator content and partner pathways.
We have seen the impact for seven years. Now we can properly measure it.
We want to move from "we know this does something" to "here is what it does."
One community. One program. One impact pool.
Cold Nips operates one shared impact pool across the season. Partners help make the whole platform possible, and each receives credible reporting on the outcomes most relevant to their contribution.
Impact is not fragmented. Participants are not treated like sponsor inventory. Participant data remains protected.
A community that gets stronger every week.
Participants
Free access to high-quality wellness experiences and a familiar place to return to every week.
Scarborough
Hundreds of people arriving early and spending meaningful time in the precinct across 20 consecutive weeks.
Local businesses
Recurring foot traffic and opportunities to be part of the experience through coffee, breakfast and hospitality.
Local facilitators
Paid opportunities to lead large-scale experiences and reach new audiences.
Partners
A visible, recurring and measurable platform for supporting preventative health, wellness and community connection.
The wider community
A weekly ritual that strengthens familiarity, friendships and belonging over time.
The model travels.
Cold Nips started on one beach in Perth. It is now growing into regional WA, led by locals who know their towns.
Geraldton
A Cold Nips community run by local leaders.
Busselton
A Cold Nips community run by local leaders.
Bunbury
The town has asked for its own Cold Nips. Next on the list.
The South West
Pop-ups in Margaret River, Albany and beyond, taking the Wednesday energy on the road.
We want every new group set up properly: trained local water safety crew, a starter kit, launch sessions with our facilitators, and young leaders trained in Mental Health First Aid. Support a town and you help start something that keeps going long after launch day.
There is more than one way to contribute.
Partner
A commercial partnership around the season. Depending on the partnership this may include brand integration, category ownership, participant or member experiences, content, on-site activation, digital integration, impact reporting and tickets to the monthly events.
Give
A genuine philanthropic contribution to Cold Nips. Your gift helps fund the team, facilitators, safety, programming, community infrastructure, digital resources and impact measurement required to keep the entire experience free.
Do both
Create a commercial partnership and separately make a genuine charitable contribution. Best suited to organisations looking for both social impact and genuine commercial value. The two elements are documented separately.
Pick the part that matters to you.
Every option below is a real line in our budget. Back one, a few, or let us put your support where it is needed most.
A summer of facilitators
Pays the yoga, Pilates, run and breath facilitators for all 20 free Wednesday mornings.
One water safety volunteer
Bronze Medallion training for one of the volunteer crew who keep every swimmer safe.
Train a young leader
Mental Health First Aid, first aid, safeguarding training and a Working With Children Check for one young person leading their community.
Start a new local group
A starter kit (flags, first aid, speaker, signage), launch sessions with our facilitators and trained water safety crew for a new town.
Reach 18 to 25 year olds
Outreach through unis, sporting clubs and social, so the young people who need this most find it.
Prove the impact
A sign-up and check-in system plus an independent impact report, so we can show what the mornings actually change.
The free six pillars guide
Research, health professional review, design, print and a short video series. Given free to everyone who joins.
A coordinator for a year
A half-time coordinator who keeps Wednesdays running and helps new communities get started.
Something else
Photography, equipment, a whole event, coffee for the volunteers. Tell us what you care about and we will show you where it fits.
Indicative costs from our 2026/27 budget, excluding GST. Gifts go into one shared pool and are used against the approved budget. Partnerships are shaped with you.
the first one.
We'd love to talk about what a partnership could look like for you.
hello@coldnips.com.au